Let’s face it. Marketing ain’t easy, is it? If you’re like most entrepreneurs, you’ve probably spent tons of time reading blog posts, watching videos, listening to marketing podcasts and praying for a larger audience. It’s totally understandable. But for some reason, you just don’t seem to be connecting with your audience the way you would like to. And you’re probably wishing you could get more engagement from the audience that you do have. It’s not an easy problem to solve. And you’re not the only entrepreneur who is dealing with it. So what’s the solution? The solution lies in your branding efforts. If you want more engagement with those you wish to do business with, you have to build the strongest brand in your space. Of course, having a successful brand is easier said than done, isn’t it? Some brands are just “stickier” than others. This is the case for a number of reasons. In this article, I’m going to outline seven different traits that your brand needs to have. If you can get your brand to embody these traits, then you will enjoy a much better connection with your audience. Let’s take a quick look at some of the general traits that successful brands consistently have, traits that you should keep in mind while you’re building your brand.