Solopreneur Marketing Using SEO
1. Content FirstIf you’re a small enterprise — and you probably are if you’re running it solo — most of your business is probably going to come through word of mouth, human-to-human organic “marketing.” Because of this, you’re going to need high-quality content on your website. It’s a well known fact that content marketing and SEO go hand-in-hand. Here are some points to remember when creating content:
- Is it relevant to my prospects? Does it relate to what my business does?
- How is this piece of content helpful to the reader? Does it inform, educate, or inspire?
- Is the content easy to read? Or will my readers have to work hard to understand it?