Most transactions are still happening within the confines of a traditional store so a tool like Google AdWords Store Conversions will help track how your digital marketing is impacting your brick-and-mortar business.
New data from UPS shows that avid online shoppers are making half their purchases via ecommerce sites and most of those purchases are being done on a smartphone.
Sprightly is the latest project coming out of the Microsoft Garage. The app allows small businesses to create snappy product catalogs all directly from their phones.
Here are 7 traits essential to building and growing a successful brand for your small business.